What Makes A Great Landing Page?

Do visitors come to your website only to bounce away again? This can be a serious problem, because if you can’t keep the visitor on your page long enough to see what you have to offer, then you lose business. An effective landing page is the cornerstone of successful online marketing. Your offer may be stellar and your PPC ads might be optimized pieces of perfection, but without a good landing page, your business is bound to suffer. Your landing page layout needs to be flawless. A good, persuasive landing page grabs the attention of visitors and compels them to complete a conversion. Today, I am going to tell you all what makes a great landing page.

There are a few things your landing page should always have and for success.

Know Your Purpose

When it comes to your landing page, your first step should be to figure out what the purpose of that page is. If you don’t fully understand the purpose of driving traffic to that particular page, then you may wind up with a lot of missed opportunities. Know what your purpose is and where you want your customers to go, and then design every element on that landing page to point the site visitor toward that conversion goal.

Be a Minimalist

Be sure to maintain a clean page with obvious, natural navigation and no distractions (such as pop-ups).

A good landing page provides all the necessary information needed to encourage visitors to convert, but nothing extra. Too much info can overwhelm visitors, so keep it simple and provide only the essential information that will guide visitors down the funnel. The info you do put front and center should be easily scannable – good landing page copy uses bullet points to explain details when possible.

Take into account what key info needs to be shown above the fold within the visitors’ direct line of vision, and what can be put below the fold. Most visitors naturally know that they can scroll down for more information, so don’t be afraid to add more thorough descriptions down where they will be discreetly hidden. A good landing page design maintains a clean and attractive visual impression while still allowing visitors the information they might desire in a non-intrusive way, and taking advantage of the below the fold space is one great way to do this. Another way to add more information without overwhelming visitors with text is through video landing pages. Consider highlighting the key points of your offer with text and using an optional, clickable video to explain the details.

Fast Loading Speed

One of the best things you can do for your landing page and your website, in general, is to improve the speed at which your page loads. For example, the average mobile user will only wait six to 10 seconds for a website to load before bouncing away. The slower a page loads, the higher your bounce rate will go.

Clean, Organized Design

The look, feel, and overall structure of your page design will have a huge impact on the effectiveness of your landing page and how well it drives conversions. The primary goal of your landing page should be to make it as easy as possible for a visitor to convert, so it is important that all elements of your page work towards the conversion objective, whether it is filling out a form, making a purchase, signing up for a newsletter, or downloading an ebook.

An effective landing page design makes smart use of color and eye-catching images. Certain button colors such as red or green are said to increase landing page conversions, but above all make sure that there is a strong contrast between your button color and your background. There are many different button attributes you should test to ensure a good landing page – test color, placement, and size to discover the most effective landing page layout.

Conversion Funnel

Strong landing pages also have a strong conversion funnel. The user is funneled directly to where the business wants them to go without too many distracting elements. You must decide what the purpose of your landing page is so you can guide users toward that purpose. Also, remember that each step in the funnel should have that narrow focus. You don’t want to take them from your landing page to a long list of additional choices. Each page should guide them to the next step clearly and firmly. Check out these 5 best conversion rate optimization strategies to boost your sales.

Great Headline Copy

Headlines are one of the most important parts of your page. They set the tone, let the reader know if they’ve landed where they wanted, and can even grab the user’s attention. A strong headline can also stand out in search engine results as the user scans the top list of results to figure out which site to visit. Great headline copy for your landing page is a must. The landing page headline and subheadings provide a key opportunity to promote the value of your offer. Most effective landing pages confirm the offer with the headline and use the sub-heading for further explanation of the offer or to share the value proposition.

Trust Signals

Good landing pages make abundant use of trust signals, which can indicate to visitors that their offer and brand are trustworthy. Trust signals can take a number of different forms – testimonials are a classic form of trust signal, capitalizing on word-of-mouth to reassure visitors with endorsements from past clients or customers.

This can also be done with “Like” counters, which push a more subtle form of endorsement through “Likes” and +1s from various social media sites like Facebook, Twitter, and Linkedin.

Another powerful tool implemented by effective landing pages are trusted badges. Trust badges often refer to the logos of well-known brands you’ve worked with in the past, certain endorsements and recognition you’ve received, groups and coalitions you are a member of, etc. They serve as endorsements of your trustworthiness and skill.

Keep Your Forms Short

When a user visits your site, naturally as an online marketer you want to collect as much data as you can from them. However, when it comes to creating a good landing page, less is more. It is extremely important that you make users fill out a few form fields as possible. The more fields you ask a visitor to enter, the less chance you have of them filling out the form and completing the desired conversion. If your conversion requires a form, only ask the essentials of what you need. Remember, you can always ask for more info on the thank you page.

Landing Page Testing!

The final hallmark of a good landing page is testing. An effective landing page simply cannot be created without a thorough amount of testing. Testing and tracking results are essential for seeing what your landing page is doing right, and what it is doing wrong. Test, test, and test some more!

Try these tips of what makes a great landing page with your next paid marketing and create a sales generating machine for your business. Need help promoting your brand? Let us help tell your brand’s unique story today!

3 Social Media Optimization Tips For 2019 You Must Know

You can have the best product or service, but if people don’t know about it, it’s like opening a shop in no man’s land and ultimately you will give up!. “Build it and they will come” doesn’t work in today’s competitive marketplace. You have to be proactive and reach to your target audience where they are no matter which geolocation. Social media is one of the best ways to reach out your target audience. Social media isn’t just about sharing links on facebook and twitter. If you want to leverage the power of social media in 2019 for your business, read this article till the end. In this article, I am going to share social media optimization tips for 2019, which can make your business stand out from your competitors.

Check out Social Media Optimization Tips For 2019 below.

• Include Videos: Nowadays, social media is crowded with lots of videos, and the reason behind is: videos are more likely to gain more engagement than image or textual post. Social media has changed a lot than it was some years ago, so it’s a time for you to change your social media strategy too. Include videos in your social media strategy to avoid edge rank algorithm of Facebook which is introduced recently. If you are facing a continuous decline in reach and Facebook traffic of your website, then read this and increase facebook traffic of your business website by doing this.

• Participate in Community: I am sure, you heard this many times from many of your friends, colleagues, and others, and you even tried that, but didn’t get expected results. In 2019, most of the organizations are just promoting their products and services in Facebook and LinkedIn group, but that’s not going to help them in a long run. I have learned this by my experience, that successful marketing is about helping others. So, participate in groups and communities and help others with their problem and do it regularly, most of them generally quit after a week or month and that’s one of the reasons they don’t get desired results. If you help others with their problems in those facebook groups then they will more likely to start a conversation with you and search about you and your business, and this way your brand will also make a mark!

• Leverage influencer marketing: Social media is about communication. communicate with micro influencers and ask them for tips for your roundup post. Write a roundup post and mention those micro influencers in your post. Once your post is published, let those micro influencers know about this and ask them to share your post.

 Try these 3 social media optimization tips for 2019 and you will get more traffic and brand reach for sure. Need help promoting your brand? Let us help tell your brand’s unique story today! If you have any query leave them below in comment section.

Increase Facebook Traffic of Your Business Website By Doing This

Are you losing engagement and reach of your Facebook page every month? Well, you are not the only one going through with this problem. This last Feb 2018, when Facebook rolled their new algorithm “Edge Rank”, many businesses lost their reach and lost lots of Facebook traffic of their business. So, is Facebook marketing dead already? Well, No, just read this article till the end and find how you can increase Facebook traffic of your website and recover your dying Facebook traffic.

Facebook is changing itself day by day, for providing a better platform to its users, and Edge Rank algorithm is focusing entirely on improving the user experience of Facebook users. Edge Rank algorithm decreased the post reach of all those pages who have less engagement rate, that means less reach and less referral traffic to your website from Facebook.

Here are the tips to increase Facebook traffic of your website.

Post Stories: Posting your business links all the time on your facebook page not going to get any engagement, instead of posting just links share stories with your followers. You know why? Because stories are easy to remember and an easy way to interact with your followers.

Boost Your Post: I don’t really recommend boosting your post in normal case, but if your engagement rate and facebook post reach are decreasing continuously you should boost your post. But, don’t boost any post, make sure you boost your best post, so you will get better engagement rate and Facebook will surely increase the reach of your future Facebook post.

Participate in Community: You have heard this many times before from many peoples. Most of the people try this but they quit after 2-3 days of a couple of weeks. That’s the reason people are not able to take advantage of Facebook groups.

You need to understand that marketing is not about just promoting your business. Marketing is all about helping others, that’s what every big business did. They made things easier for their customers. Participate in groups, help others and don’t spam.

Leverage The Power of Facebook Messenger: Facebook messenger is a great tool for sale promotions and you can make it, even more, better by using chatbots. Try mobile monkey or chatfuel, set up a chatbot for your facebook page, so your user can get the answer of their initial query about your business instantly. You can send promotional offers to your customers instantly by facebook messenger. Make sure you communicate with your users regularly. Don’t just send them promotional offers only.

Be Creative: Yes, “Be Creative”. Facebook changed alot since last few years. Every second there are millions of post on facebook and if you wanna catch the attention of Facebook users, you need to be creative. User interactive videos and images in your Facebook stories.

Try these tips and increase Facebook traffic of your business website. Need help promoting your brand? Let us help tell your brand’s unique story today!

5 Website Development Myths You Need To Stop Believing

Whether you're looking to set up a new website for your start-up business or established business you probably already know that setting up a website is not easy.

Today in this post, I will disclose some of the myths about website development. If you’ve fallen for some of these beliefs, don’t feel bad. These are some myths you’ll likely encounter at one point or another while website development.

Here are 5 myths about website development that you should stop believing right now:

1. No need to pay if there are free website builder
There are many free website builders offers free website services but once you sign up, they will charge many hidden charges. Later you’ll realise that they are not completely free at all, and it would be difficult as you’ll then find it challenging to move your website data to a paid service instead. For an easy going website users end up paying more in the development process.

2. Once a website is built, it’s finished
People think web development as a one-time project. However, the process of creating a website should be ongoing, continually updating and improving. Apart from web hosting, your website needs to stay updated with content, plugins, security extensions, removing bugs and fixing errors etc. Regular maintenance and support is the only way to ensure your website can run normally and flawlessly.

3.eCommerce websites are expensive
eCommerce web development cost dependents on the complexity of your website. If you will add more function and features you have to pay more depending on your requirement. You may also ask for eCommerce development company for a  quote. There is always a solution to feature up your site, and there is no hidden cost to surprise you as you will notice the development cost before the project kick-started.

4. Your website needs amazing web design
A website should be stylish and stand out from others in order to get noticed, but beware! The user experience is by far the most important factor. The design of your website should be done in such a way that it enables users to navigate quickly and easily, and helps them accomplish what they came to your site to do with ease.  

5. Content is not as important as design in web development
Using dummy content within the web design process is common. Most of us believe that content can be implemented after the completion of the website. But building a website with copywritten content could help deliver improved content as a whole; otherwise, it’s more decorative than design.

Building a website requires strategic thinking and in-depth knowledge of market trends. To attract visitors and give your business the strongest market share possible, don’t believe any of the above myths. For any further help contact ArtisansSoft or can ask for quotes today.

10 Instagram Marketing Tips For Your Brand

Marketing on social media platforms can work wonders for your brand reputation and give a boost to your returns on investment. And what could be a better platform to engage your customers and prospects than the widely used Instagram, which has approximately 800 million active users worldwide? All the same, it is important that you know and adheres to the right marketing tips on Instagram to become an influential brand over time.

The following Instagram marketing tips for your brand will not only help you reach a wider audience but also help you interact with your customers, find out their satisfaction quotation and level of brand awareness. These are the best tips of marketing when you are low on budget.

1. Switch To an Instagram Business Profile

First and foremost, switch to an Instagram business profile. One advantage of doing this is that your followers can click on the contact button and easily get in touch with you. Moreover, it will also help you understand your follower analytics and convert your posts into ads, features that are unavailable in your personal account.

2. Make the Best Use of Free Instagram Tools

Free Instagram tools, such as Insights, help you understand how your users are responding to your content. The better you know your customers, the more improvements you can make to your brand.

3. Cross-Promote Your Posts

If you want to grow your follower base, share your Instagram posts on as many social media platforms as possible. This will help you reach followers who do not use Instagram but are active on other social media platforms.

4. Analyze Your Audience

Numerous posts every day do not really help your brand; instead, they may annoy your customers. You, therefore, need to analyze your customers’ response to your products and services, experiment with the type of content that you post, and evaluate the days and time when there is maximum customer engagement. In a nutshell, optimize your post frequency.

5. Enhance Communication with Your Customers

Make sure to acknowledge customers’ comments and queries on your posts. An effective communication can result in a paradigm shift!

6. Keep Your Customers Engaged

If you keep your customers engaged with your brand, you have hit the jackpot! Think up ideas of interactive contests, such as hashtag contests. Also, posts inviting customers to tag their friends could be really helpful in increasing your followers.

7. Use Interactive Hashtags

Hashtags not only keep your followers engaged but also attract potential customers. However, make sure to use them correctly. Create features that will help your followers in using the hashtag to post their pictures with your product, thus giving access to their followers.

8. Be Creative

Creativity is one of the many keys to success. Nobody likes a post that is intended only to advertise. So, devise new and unique ways when posting your images and videos to catch your potential customers’ attention.

9. Collaborate with Instagram Influencers

If you wish to increase your potential customers on Instagram, you can consider collaborating with Instagram Influencers. Someone who has an effective and relevant audience to your brand can be of great help. You need to pick your influencers wisely.

10. Connect with Stories

As the cliché goes, every picture has a story to tell. In your posts, share personal stories about your brand to forge a bond with your potential customers. Also, invite your audience to share their own stories.

Business on Instagram can be both fun and profitable with the right marketing tips. The tips we have shared can make your brand stand out from other competitive brands on the market. Do share your favorite Instagram marketing tips with us in the comments section below.

Looking for a digital marketing agency that helps to promote your brand??? Contact ArtisansSoft today and get free audit.

Is Instagram Marketing Good For Your Business?

If you own a business, you have probably wondered whether Instagram marketing is a good way to reach your customers or not? Instagram can be a great tool for reaching customers if you set yourself up for success.
Although Facebook and Twitter are the most used Social Media platforms for businesses, Instagram offers a good place for marketing opportunities too. With Instagram, you get to join an online community of around 700 million users, and some of its features can tailor your promotions to customers that are close to you.

While many digital marketing agency believers that there is no one-size-fits-all answer when it comes to social media marketing, there are a few general rules of thumb that you can use to decide if Instagram is a good fit for your business.

There are various ways to maximize your business potential on Instagram (no matter what niche you are in), below are some tips to help you come up with best:

1.  Share to Other Accounts

Connect your Instagram account to your other social media accounts, especially Facebook. Since Instagram is a heavily visual social media platform and pictures and short videos are all that users are allowed to post on it, it’s helpful to spread those images and videos to your other accounts. Instagram even makes it easy to select which other social media platforms you’d like to share your post with when you create a new one on Instagram.

2. Use Hashtags Wisely

Instagram users can use certain hashtags to easily find what they are looking for in the platform. Using a hashtag wisely can help you gain followers who are out there looking for what you have to offer. Creating hashtags that are relevant to your business and your overall industry will increase your visibility within Instagram and help you reach new followers.

3. Well, Optimize Your Instagram Profile

Instagram does not allow you to post a lengthy ‘About me,’ so you need to make the most out of your short introduction. Make sure your Instagram business profile contains important details. Include a short, witty description of your business, your location, main contact number, and your website link, of course!

4. Maintain Engagement

As a business, you may be starting with a small group of followers. What will help set your business apart from some of the bigger companies is the rapport and connections you build with your audience. Posting stories and images is not enough. Whenever necessary, try to engage with customer queries and concerns either through comment boxes and messaging. You must at least show it to them that you are not just there to simply promote and sell but to hear out customer feedback as well. Even just responding to a comment saying something like “Thanks for the comment, we love to hear from our followers” means a lot to your followers and makes them feel more connected to your small business.

5. Consistency Is Key

Be consistent. People will follow your business because they value the type of business that you are. Like if you have a jewelry business, you can certainly post some jewelry products images to help put a face to your brand, but people will probably expect you to post jewelry tips, trends, and product reviews etc.

We all have to get started somewhere, and with social media being so important to a business getting their name out there, Instagram is a great place to start. These are some best tips Instagram marketing strategy for your business that is professional and successful. Contact ArtisansSoft today to get started building your Instagram business profile.

Top 5 Web API Technology 2018 You Should Know

With the explosion of application programming interfaces (APIs), the web has become an integral part of technology. Using API technology it becomes easy for developers to coordinate the abilities of different applications together.

There are lots of tools available for API integration, but which one to choose? Here are top 5 Web API Technology you should know. If you’re not technically still make sure to have used some of these popular APIs before.

1. Google API
From last few years, Google has expanded services for maps, social networking, email, and more. Google APIs enable these different tools and services to be interfaced by means of numerous applications, bringing the huge number of Google items together. Following REST, XML and XSLT standards, Google APIs are designed to be easy-to-use and stable. Google’s endless roadmap of innovation, web services, and web application development make this choice a no-brainer.

2. Facebook API
Facebook one of the most popular social media platform. With the Facebook API, a programmer an incorporate a more customized social experience alone sites, including the ability to "Like" and share pages. Through the Facebook API, Facebook information can associate with endless business applications for unlimited potential outcomes.

3. Twitter API
Twitter is a real-time information network that continues to allow millions of people to connect and share information for free. With the Twitter API, developers can coordinate with ordinary individual and business applications, making automation and quick accessibility for sending and reading tweets. Twitter provides a few alternatives, including a Twitter for Websites (TfW) suite of integration tools and Streaming API.

4. YouTube API
Youtube is the biggest video-sharing website. With YouTube API, you can enable people to integrate the video content and functionality however they want. YouTube gives both a YouTube Data API and a YouTube Player API, giving developer extraordinary adaptability and authority over YouTube's functionality and content.

5. WordPress API
WordPress API  is one of the most popular content management systems for both blogs and websites. WordPress API allows many applications to connect with its system via installable WordPress plugins, extending site functionality to incorporate social networks, play multimedia, and much more.

These are the list of some best APIs range across many types of features and functionality, but they all have one thing in common the ability for developers and administrators to evolve business applications into something more. For any query discuss your project with ArtisansSoft.

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