10 Instagram Marketing Tips For Your Brand

Marketing on social media platforms can work wonders for your brand reputation and give a boost to your returns on investment. And what could be a better platform to engage your customers and prospects than the widely used Instagram, which has approximately 800 million active users worldwide? All the same, it is important that you know and adheres to the right marketing tips on Instagram to become an influential brand over time.

The following Instagram marketing tips for your brand will not only help you reach a wider audience but also help you interact with your customers, find out their satisfaction quotation and level of brand awareness. These are the best tips of marketing when you are low on budget.

1. Switch To an Instagram Business Profile

First and foremost, switch to an Instagram business profile. One advantage of doing this is that your followers can click on the contact button and easily get in touch with you. Moreover, it will also help you understand your follower analytics and convert your posts into ads, features that are unavailable in your personal account.

2. Make the Best Use of Free Instagram Tools

Free Instagram tools, such as Insights, help you understand how your users are responding to your content. The better you know your customers, the more improvements you can make to your brand.

3. Cross-Promote Your Posts

If you want to grow your follower base, share your Instagram posts on as many social media platforms as possible. This will help you reach followers who do not use Instagram but are active on other social media platforms.

4. Analyze Your Audience

Numerous posts every day do not really help your brand; instead, they may annoy your customers. You, therefore, need to analyze your customers’ response to your products and services, experiment with the type of content that you post, and evaluate the days and time when there is maximum customer engagement. In a nutshell, optimize your post frequency.

5. Enhance Communication with Your Customers

Make sure to acknowledge customers’ comments and queries on your posts. An effective communication can result in a paradigm shift!

6. Keep Your Customers Engaged

If you keep your customers engaged with your brand, you have hit the jackpot! Think up ideas of interactive contests, such as hashtag contests. Also, posts inviting customers to tag their friends could be really helpful in increasing your followers.

7. Use Interactive Hashtags

Hashtags not only keep your followers engaged but also attract potential customers. However, make sure to use them correctly. Create features that will help your followers in using the hashtag to post their pictures with your product, thus giving access to their followers.

8. Be Creative

Creativity is one of the many keys to success. Nobody likes a post that is intended only to advertise. So, devise new and unique ways when posting your images and videos to catch your potential customers’ attention.

9. Collaborate with Instagram Influencers

If you wish to increase your potential customers on Instagram, you can consider collaborating with Instagram Influencers. Someone who has an effective and relevant audience to your brand can be of great help. You need to pick your influencers wisely.

10. Connect with Stories

As the cliché goes, every picture has a story to tell. In your posts, share personal stories about your brand to forge a bond with your potential customers. Also, invite your audience to share their own stories.

Business on Instagram can be both fun and profitable with the right marketing tips. The tips we have shared can make your brand stand out from other competitive brands on the market. Do share your favorite Instagram marketing tips with us in the comments section below.

Looking for a digital marketing agency that helps to promote your brand??? Contact ArtisansSoft today and get free audit.

Is Instagram Marketing Good For Your Business?

If you own a business, you have probably wondered whether Instagram marketing is a good way to reach your customers or not? Instagram can be a great tool for reaching customers if you set yourself up for success.
Although Facebook and Twitter are the most used Social Media platforms for businesses, Instagram offers a good place for marketing opportunities too. With Instagram, you get to join an online community of around 700 million users, and some of its features can tailor your promotions to customers that are close to you.

While many digital marketing agency believers that there is no one-size-fits-all answer when it comes to social media marketing, there are a few general rules of thumb that you can use to decide if Instagram is a good fit for your business.

There are various ways to maximize your business potential on Instagram (no matter what niche you are in), below are some tips to help you come up with best:

1.  Share to Other Accounts

Connect your Instagram account to your other social media accounts, especially Facebook. Since Instagram is a heavily visual social media platform and pictures and short videos are all that users are allowed to post on it, it’s helpful to spread those images and videos to your other accounts. Instagram even makes it easy to select which other social media platforms you’d like to share your post with when you create a new one on Instagram.

2. Use Hashtags Wisely

Instagram users can use certain hashtags to easily find what they are looking for in the platform. Using a hashtag wisely can help you gain followers who are out there looking for what you have to offer. Creating hashtags that are relevant to your business and your overall industry will increase your visibility within Instagram and help you reach new followers.

3. Well, Optimize Your Instagram Profile

Instagram does not allow you to post a lengthy ‘About me,’ so you need to make the most out of your short introduction. Make sure your Instagram business profile contains important details. Include a short, witty description of your business, your location, main contact number, and your website link, of course!

4. Maintain Engagement

As a business, you may be starting with a small group of followers. What will help set your business apart from some of the bigger companies is the rapport and connections you build with your audience. Posting stories and images is not enough. Whenever necessary, try to engage with customer queries and concerns either through comment boxes and messaging. You must at least show it to them that you are not just there to simply promote and sell but to hear out customer feedback as well. Even just responding to a comment saying something like “Thanks for the comment, we love to hear from our followers” means a lot to your followers and makes them feel more connected to your small business.

5. Consistency Is Key

Be consistent. People will follow your business because they value the type of business that you are. Like if you have a jewelry business, you can certainly post some jewelry products images to help put a face to your brand, but people will probably expect you to post jewelry tips, trends, and product reviews etc.

We all have to get started somewhere, and with social media being so important to a business getting their name out there, Instagram is a great place to start. These are some best tips Instagram marketing strategy for your business that is professional and successful. Contact ArtisansSoft today to get started building your Instagram business profile.

Top 5 Web API Technology 2018 You Should Know

With the explosion of application programming interfaces (APIs), the web has become an integral part of technology. Using API technology it becomes easy for developers to coordinate the abilities of different applications together.

There are lots of tools available for API integration, but which one to choose? Here are top 5 Web API Technology you should know. If you’re not technically still make sure to have used some of these popular APIs before.

1. Google API
From last few years, Google has expanded services for maps, social networking, email, and more. Google APIs enable these different tools and services to be interfaced by means of numerous applications, bringing the huge number of Google items together. Following REST, XML and XSLT standards, Google APIs are designed to be easy-to-use and stable. Google’s endless roadmap of innovation, web services, and web application development make this choice a no-brainer.

2. Facebook API
Facebook one of the most popular social media platform. With the Facebook API, a programmer an incorporate a more customized social experience alone sites, including the ability to "Like" and share pages. Through the Facebook API, Facebook information can associate with endless business applications for unlimited potential outcomes.

3. Twitter API
Twitter is a real-time information network that continues to allow millions of people to connect and share information for free. With the Twitter API, developers can coordinate with ordinary individual and business applications, making automation and quick accessibility for sending and reading tweets. Twitter provides a few alternatives, including a Twitter for Websites (TfW) suite of integration tools and Streaming API.

4. YouTube API
Youtube is the biggest video-sharing website. With YouTube API, you can enable people to integrate the video content and functionality however they want. YouTube gives both a YouTube Data API and a YouTube Player API, giving developer extraordinary adaptability and authority over YouTube's functionality and content.

5. WordPress API
WordPress API  is one of the most popular content management systems for both blogs and websites. WordPress API allows many applications to connect with its system via installable WordPress plugins, extending site functionality to incorporate social networks, play multimedia, and much more.

These are the list of some best APIs range across many types of features and functionality, but they all have one thing in common the ability for developers and administrators to evolve business applications into something more. For any query discuss your project with ArtisansSoft.

Don’t forget to share this article on Facebook, Twitter, LinkedIn and Google Plus.