10 Instagram Marketing Tips For Your Brand

Marketing on social media platforms can work wonders for your brand reputation and give a boost to your returns on investment. And what could be a better platform to engage your customers and prospects than the widely used Instagram, which has approximately 800 million active users worldwide? All the same, it is important that you know and adheres to the right marketing tips on Instagram to become an influential brand over time.

The following Instagram marketing tips for your brand will not only help you reach a wider audience but also help you interact with your customers, find out their satisfaction quotation and level of brand awareness. These are the best tips of marketing when you are low on budget.

1. Switch To an Instagram Business Profile

First and foremost, switch to an Instagram business profile. One advantage of doing this is that your followers can click on the contact button and easily get in touch with you. Moreover, it will also help you understand your follower analytics and convert your posts into ads, features that are unavailable in your personal account.

2. Make the Best Use of Free Instagram Tools

Free Instagram tools, such as Insights, help you understand how your users are responding to your content. The better you know your customers, the more improvements you can make to your brand.

3. Cross-Promote Your Posts

If you want to grow your follower base, share your Instagram posts on as many social media platforms as possible. This will help you reach followers who do not use Instagram but are active on other social media platforms.

4. Analyze Your Audience

Numerous posts every day do not really help your brand; instead, they may annoy your customers. You, therefore, need to analyze your customers’ response to your products and services, experiment with the type of content that you post, and evaluate the days and time when there is maximum customer engagement. In a nutshell, optimize your post frequency.

5. Enhance Communication with Your Customers

Make sure to acknowledge customers’ comments and queries on your posts. An effective communication can result in a paradigm shift!

6. Keep Your Customers Engaged

If you keep your customers engaged with your brand, you have hit the jackpot! Think up ideas of interactive contests, such as hashtag contests. Also, posts inviting customers to tag their friends could be really helpful in increasing your followers.

7. Use Interactive Hashtags

Hashtags not only keep your followers engaged but also attract potential customers. However, make sure to use them correctly. Create features that will help your followers in using the hashtag to post their pictures with your product, thus giving access to their followers.

8. Be Creative

Creativity is one of the many keys to success. Nobody likes a post that is intended only to advertise. So, devise new and unique ways when posting your images and videos to catch your potential customers’ attention.

9. Collaborate with Instagram Influencers

If you wish to increase your potential customers on Instagram, you can consider collaborating with Instagram Influencers. Someone who has an effective and relevant audience to your brand can be of great help. You need to pick your influencers wisely.

10. Connect with Stories

As the cliché goes, every picture has a story to tell. In your posts, share personal stories about your brand to forge a bond with your potential customers. Also, invite your audience to share their own stories.

Business on Instagram can be both fun and profitable with the right marketing tips. The tips we have shared can make your brand stand out from other competitive brands on the market. Do share your favorite Instagram marketing tips with us in the comments section below.

Looking for a digital marketing agency that helps to promote your brand??? Contact ArtisansSoft today and get free audit.

Is Instagram Marketing Good For Your Business?

If you own a business, you have probably wondered whether Instagram marketing is a good way to reach your customers or not? Instagram can be a great tool for reaching customers if you set yourself up for success.
Although Facebook and Twitter are the most used Social Media platforms for businesses, Instagram offers a good place for marketing opportunities too. With Instagram, you get to join an online community of around 700 million users, and some of its features can tailor your promotions to customers that are close to you.

While many digital marketing agency believers that there is no one-size-fits-all answer when it comes to social media marketing, there are a few general rules of thumb that you can use to decide if Instagram is a good fit for your business.

There are various ways to maximize your business potential on Instagram (no matter what niche you are in), below are some tips to help you come up with best:

1.  Share to Other Accounts

Connect your Instagram account to your other social media accounts, especially Facebook. Since Instagram is a heavily visual social media platform and pictures and short videos are all that users are allowed to post on it, it’s helpful to spread those images and videos to your other accounts. Instagram even makes it easy to select which other social media platforms you’d like to share your post with when you create a new one on Instagram.

2. Use Hashtags Wisely

Instagram users can use certain hashtags to easily find what they are looking for in the platform. Using a hashtag wisely can help you gain followers who are out there looking for what you have to offer. Creating hashtags that are relevant to your business and your overall industry will increase your visibility within Instagram and help you reach new followers.

3. Well, Optimize Your Instagram Profile

Instagram does not allow you to post a lengthy ‘About me,’ so you need to make the most out of your short introduction. Make sure your Instagram business profile contains important details. Include a short, witty description of your business, your location, main contact number, and your website link, of course!

4. Maintain Engagement

As a business, you may be starting with a small group of followers. What will help set your business apart from some of the bigger companies is the rapport and connections you build with your audience. Posting stories and images is not enough. Whenever necessary, try to engage with customer queries and concerns either through comment boxes and messaging. You must at least show it to them that you are not just there to simply promote and sell but to hear out customer feedback as well. Even just responding to a comment saying something like “Thanks for the comment, we love to hear from our followers” means a lot to your followers and makes them feel more connected to your small business.

5. Consistency Is Key

Be consistent. People will follow your business because they value the type of business that you are. Like if you have a jewelry business, you can certainly post some jewelry products images to help put a face to your brand, but people will probably expect you to post jewelry tips, trends, and product reviews etc.

We all have to get started somewhere, and with social media being so important to a business getting their name out there, Instagram is a great place to start. These are some best tips Instagram marketing strategy for your business that is professional and successful. Contact ArtisansSoft today to get started building your Instagram business profile.

Top 5 Web API Technology 2018 You Should Know

With the explosion of application programming interfaces (APIs), the web has become an integral part of technology. Using API technology it becomes easy for developers to coordinate the abilities of different applications together.

There are lots of tools available for API integration, but which one to choose? Here are top 5 Web API Technology you should know. If you’re not technically still make sure to have used some of these popular APIs before.

1. Google API
From last few years, Google has expanded services for maps, social networking, email, and more. Google APIs enable these different tools and services to be interfaced by means of numerous applications, bringing the huge number of Google items together. Following REST, XML and XSLT standards, Google APIs are designed to be easy-to-use and stable. Google’s endless roadmap of innovation, web services, and web application development make this choice a no-brainer.

2. Facebook API
Facebook one of the most popular social media platform. With the Facebook API, a programmer an incorporate a more customized social experience alone sites, including the ability to "Like" and share pages. Through the Facebook API, Facebook information can associate with endless business applications for unlimited potential outcomes.

3. Twitter API
Twitter is a real-time information network that continues to allow millions of people to connect and share information for free. With the Twitter API, developers can coordinate with ordinary individual and business applications, making automation and quick accessibility for sending and reading tweets. Twitter provides a few alternatives, including a Twitter for Websites (TfW) suite of integration tools and Streaming API.

4. YouTube API
Youtube is the biggest video-sharing website. With YouTube API, you can enable people to integrate the video content and functionality however they want. YouTube gives both a YouTube Data API and a YouTube Player API, giving developer extraordinary adaptability and authority over YouTube's functionality and content.

5. WordPress API
WordPress API  is one of the most popular content management systems for both blogs and websites. WordPress API allows many applications to connect with its system via installable WordPress plugins, extending site functionality to incorporate social networks, play multimedia, and much more.

These are the list of some best APIs range across many types of features and functionality, but they all have one thing in common the ability for developers and administrators to evolve business applications into something more. For any query discuss your project with ArtisansSoft.

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Why Digital Marketing Is Essential For Your Business?

Running a business and surviving the cut-throat competition is an achievement. For a business there are many things that need attention like finances, managing the product, building relationships with clients, and more. Everything requires proper strategy and an eye for detail. Luckily, digital marketing can help with some of these challenges if you follow suitable strategies and techniques. Here are some reasons why digital marketing is essential for your business:

1. Raise Brand Awareness
People would trust information about a particular brand if the data comes from people they know. At the point when people have started making trust, they will place assets in you. With digital marketing its easy to build trust and brand awareness for your business.

2. Social Media Awareness
Digital Marketing leverages on social media signals, social proof and testimonials availed from bonafide consumers. Whether it is facebook, twitter, Instagram or other social media platform it makes easy to reach to your potential customer. The more reliable these social signals are, the higher the trust rate it can generate from targeted audiences.

3.Improved Conversion Rates
Converting a customer online is not a big deal. All you need to do is just make good digital marketing strategy to engage customers. Through digital marketing, you can reach out to your customers at any time. Instead of bothering your customers with multiple phone calls, reaching customers online seems to be a better idea to improve conversion rate.

4. Reputation Management
Many people may come and go, but a targeted few will actually make a purchase. If you can target the right kind of people who are going to be your potential customers, the best results will surely come. Good reputation management will help you gain valuable feedback and insights. With these, you can strategize and ensure the survival of your business.

5. Improve Your Outreach
Traditional marketing is limited to a particular geographic area whereas Digital marketing is the best way to access the global audience. With digital marketing agency, it is easy to prompt your business on various platforms. It doesn’t take long for gaining publicity to enhance the prospects and enjoy the benefits of digital marketing for your business at its best.

If you’re not yet utilizing the power of digital marketing for your business, you are missing a lot of golden opportunities to beat your competitors. So what are you waiting for contact ArtisansSoft for best digital marketing service and get free audit now.

5 Best eCommerce Development Platform For Your Business

If you’re looking for the best eCommerce development platform for building your business online presence, you’ve landed in the right place. But before we discuss best eCommerce development platform, let’s define what an eCommerce “platform” actually is.

Have you heard of website builders? If no then don’t worry here I will discuss everything you need to know. Website builders are tools that help you sell online, these builders don’t just create websites – they create online stores. These builders are known as eCommerce platforms.

There are so many eCommerce platforms available but choosing one can get pretty confusing especially when they all claim to be the best. Here are 7 best eCommerce development platform for your business:

1. Shopify

Shopify is the best eCommerce platform. It powers over 600,000 online stores and has over 1 million active users worldwide. More than $72 billion has been sold on Shopify. In Shopify it is to easy setup eCommerce website, with a handy dashboard area for quickly adding products, customizing the look of your site and more.  It is a very good platform because Shopify asks you if you plan on moving from another platform during the signup process. The system also provides a link for importing products from your previous store.

2. WooCommerce

WooCommerce is one of the most popular open source eCommerce development platforms. If you are looking for free eCommerce plugin that allows you to sell anything, beautifully for your eCommerce store, there is no competition for WooCommerce. Woocommerce built to integrate seamlessly with WordPress that gives both store owners and developers complete control. It has more than 1.6 million downloads. It runs more than 37% of online stores.

3. Magento

It is one of the best eCommerce platforms in terms of features, support, security. You can develop fully scalable and better eCommerce store by using Magento. Its reliability and scalability have made it one of the most popular eCommerce platforms available today to online store owners. They can modify the source code and add features they need.

4. BigCommerce

BigCommerce is a well-known eCommerce platform which offers nice library of themes for you, divided into multiple categories, and all of them responsive and fully customizable. BigCommerce provides both free and paid options. The platform is highly customizable if you are comfortable with some light coding.

5. OpenCart

OpenCart is a free piece of software that anyone can download and use. It is also one of the most recommended open source eCommerce platforms for start-ups since it takes less time and is cheaper to set up and operate the store. It allows store owners to create online stores with rich features and useful functionalities.

It is meant to adapt to any operating system or eCommerce requirements. If you do have the knowledge and skills to use it though, OpenCart is a fantastic eCommerce platform.

Business owners are constantly thriving to improve online shopping experience to meet the ongoing demands of buyers. Hence is important to choose a best eCommerce development company. ArtisansSoft is an experienced eCommerce development agency having experience with open source eCommerce development platforms and Search Engine Optimization service. Reach out to us at info@artisanssoft.com to know more.

Things To Consider While Choosing A Web Development Agency

With the growing demand for online presence and everything going online, it’s becoming important to have a good website which represents your business and services. As there are numbers of Web Development Agency, it becomes tough to pick best among them. The task of choosing the right agency to build your website is as important as any you’ll make toward the future of your business.

Here are some points you should consider while choosing a web development agency:

1. Finalising your budget

It is very important to set a budget for your business website. The budget varies depending upon the client, but it is necessary that the client has a number before going about web design companies.

The budget should be flexible to accommodate upsells. It is obvious that a client would want to pay less than the budget, but there are good companies that can recommend other options for web designs for more success. While giving the web designing company a number, it is wise to give a number less than the original budget.

2. Ask for a quote

After deciding your budget, it is important to research various web development companies pricing. It is necessary to know what services business owner can afford and how a web development company help to improve your business overall online presence. Some companies don’t maintain their pricing so you can ask them for a quote.

Ensure with the web development company there are no hidden charges after and the provided pricing is the final one. There are many good companies like ArtisansSoft that don’t charge any hidden charges.

3. Previous Clients

Looking at the previous works done by the custom web development companies for their clients can be beneficial in knowing about company work quality. You can also contact the previous clients to find out more about the clients’ experience with the company.

4. Variety of experience

If a web development company has worked in various industries like jewellery website design or custom api integration, then it can be hugely beneficial for the clients. Variety of experience agency helps you to create a website that is unique and reaches a huge audience for your business growth.

5. Responsive Support

When you hire a web development agency, you are hiring a technology partner. The right developing company will serve as a collaborative partner through every step of the website building. It’s important that web developer listen and understand the goals of your business and how those can meet through a functional and beautiful website.

The website is a very important part of the business so it should not be neglected. With all these points a good web development company can be chosen. Feel free to ask any query related to web development and don’t forget to share this on Facebook, Twitter, LinkedIn and Google Plus.