Is Facebook marketing strategy dead for small business?

Facebook marketing is still a favorite for social media marketers but is it worth to spend on Facebook marketing strategy for small business?
In this digital era, social media is becoming an important part of our lives not just for customers but also for businesses. Many users claimed that Facebook marketing strategy is dead due to poor or even negative returns on investment but there is no denying that any successful marketing these days, social media marketing is necessary. For that many users are using Hootsuite to manage all social media.
While we won’t agree that business should completely rely on Facebook marketing strategy for small business.

Here are some reasons why people keep claiming Facebook marketing strategy is dead for business:

1. News Feed Visibility

One of the important reason for Facebook marketing dead is news feed visibility. Not everyone who follows your business page on Facebook will able to see your post, but if you knew how Facebook computed its news feed visibility, there might be a possibility to ensure that you reach the targeted Facebook audience with your posts. But this is a bit challenging.
Facebook news feed visibility depends upon the most important your past posts popularity, how relevant your current post is to your previous posts that have been popular and many more.

2. Organic Reach is Gradually Decreasing

From the past few years when we look at the future of Facebook marketing, it’s easy to see how Facebook marketing strategy gradually declining. If the competition continues to grow on Facebook, then it becomes difficult to your reach target audience.
And if Facebook declines its popularity in the future, an increase in reach won’t matter as much. Either way, a future on Facebook will mean a smaller audience for your small business.

3. Pay for Visibility

Facebook openly said that if you want to increase your post reach than you need to sponsor your posts which is a part of the company’s business model. However, to increase your business page organic visibility, you have to spend on your Facebook social media marketing whether you like it or not.
This is not same with other social media platforms, where your followers will see your post no matter of previous reach and visibility. On Facebook when you spend on sponsoring your posts visibility your marketing ROI calculations start becoming more complex.

4. Messing with Feed

Facebook regularly experiments with feeds which means investments in feed optimization could go down up and down. This Facebook feed algorithm changes may also create an obsolete on feed optimization strategy. This means if you want to invest in feed optimization research you have to keep your eye on every Facebook feed update which is not easy.
Any changes to the feed’s algorithm could also affect your Facebook marketing in unforeseen ways which would become riskier.

5. Decrease in Facebook Likes Importance

Earlier Facebook Likes considered important but now they lose their importance. But now you can boost your post for Facebook Likes and it become easier to come by, and doesn’t mean as much as it used earlier. Facebook metrics that translate to conversions and sales now have little meaning for marketers and businesses.
Check out How To Get First 1000 Facebook Likes Fast?
These are certain factors that complicate the Facebook marketing strategy for small business due to which costs of Facebook marketing increase and the decrease in marketing returns. While it may be a bit of an early to say that Facebook marketing is dead. You can hire digital marketing agency to manage social media of your brand.
Don’t forget to share your views and query in the comment box.

Best Places to Buy Your Engagement Ring in Antwerp

When buying an engagement ring it is important to ensure you are buying it from the right place and you are happy in the knowledge that the business is doing its utmost to meet your style and budget. Before stepping foot in a jewellers you should take some time to work out your exact budget. You should also carry out some basic research of your own regarding the 4C’s of diamonds- clarity, carat, colour and cut. The cut relates to how well the diamond reflects light. The carat refers to the weight of the diamond, the colour relates to the diamond’s lack of colour and the clarity relates to the number of inclusions on the diamond. For more detail see our very own Diamond Education.

Once all this is complete, it is now time to look for the best jewellers to buy your engagement ring for women. These are some key features you should look out for:

Reputable Establishment- It is a good idea to look into the background of the store and see if they have won any awards in their past. If a friend or family member refers you to a jeweller, that’s a good sign. Also check if they have many Google Reviews as these are normally a good indication of the calibre of the jeweller.

Wide Range of Rings- You shouldn’t have to settle for a style of ring so you want to go to a jewellers that has all styles of rings there for you to view. These should include- solitaire, halo, side stone, multi-stone and gemstone rings. By looking at a lot of rings you are sure to find the one you love.

Certified Range of Diamonds- A truly reputable jeweller should have their diamonds certified by one of the three main bodies- GIA, IGI or HRD Antwerp. This ensures you can trust that the spec of the ring advertised is correct and has been independently validated. There is a lot that goes in to certifying a diamond so for more see Diamond Certification

Fair Pricing- Engagement rings are a big investment and no one wants to be overcharged. It is important to shop around and take note of the spec of the rings you see to make sure you are getting the highest quality ring for the best price.

Returns and Deposits- If you decide to go out on a limb to try and choose the engagement ring yourself, prior to proposing, you should check the T&Cs of your purchase just in the off chance they don’t like your choice! Check to see if the jewellers allow you to return it, if unworn, to swap for a new one. Also, most jewellers are aware that paying it all upfront is too steep for many, so most jewellers will take a deposit upon ordering and allow you to pay in installments.

Independent Valuations- All rings should come with an independent valuation to verify the quality of the ring. This is also useful for insurance purposes.

Locally Made- It is important to know where your ring has come from and who is responsible for each step of the process of making the ring. An in-house goldsmith is also important as if your ring needs to be resized or amended, it shouldn’t take 6 weeks. It is a 2 day process maximum to resize a ring. Also, free sonic cleaning should be made available to you, it takes 2 minutes and makes a huge difference. So, you should make sure your after-sales care is just as good as the pre-sale care!

Impartial Advice- A jeweller should be able to offer a customer impartial and unbiased advice regarding diamonds and rings and not just say what the seller thinks the customer wants to hear. They should offer both the pros and cons of different metals such as Platinum V White Gold and be truthful about the quality of diamonds. Buying Engagement Rings Advice

Here at GrandDiamonds, we believe all jewellers should strive to deliver this level of quality service.

What Makes A Great Landing Page?

Do visitors come to your website only to bounce away again? This can be a serious problem, because if you can’t keep the visitor on your page long enough to see what you have to offer, then you lose business. An effective landing page is the cornerstone of successful online marketing. Your offer may be stellar and your PPC ads might be optimized pieces of perfection, but without a good landing page, your business is bound to suffer. Your landing page layout needs to be flawless. A good, persuasive landing page grabs the attention of visitors and compels them to complete a conversion. Today, I am going to tell you all what makes a great landing page.

There are a few things your landing page should always have and for success.

Know Your Purpose

When it comes to your landing page, your first step should be to figure out what the purpose of that page is. If you don’t fully understand the purpose of driving traffic to that particular page, then you may wind up with a lot of missed opportunities. Know what your purpose is and where you want your customers to go, and then design every element on that landing page to point the site visitor toward that conversion goal.

Be a Minimalist

Be sure to maintain a clean page with obvious, natural navigation and no distractions (such as pop-ups).

A good landing page provides all the necessary information needed to encourage visitors to convert, but nothing extra. Too much info can overwhelm visitors, so keep it simple and provide only the essential information that will guide visitors down the funnel. The info you do put front and center should be easily scannable – good landing page copy uses bullet points to explain details when possible.

Take into account what key info needs to be shown above the fold within the visitors’ direct line of vision, and what can be put below the fold. Most visitors naturally know that they can scroll down for more information, so don’t be afraid to add more thorough descriptions down where they will be discreetly hidden. A good landing page design maintains a clean and attractive visual impression while still allowing visitors the information they might desire in a non-intrusive way, and taking advantage of the below the fold space is one great way to do this. Another way to add more information without overwhelming visitors with text is through video landing pages. Consider highlighting the key points of your offer with text and using an optional, clickable video to explain the details.

Fast Loading Speed

One of the best things you can do for your landing page and your website, in general, is to improve the speed at which your page loads. For example, the average mobile user will only wait six to 10 seconds for a website to load before bouncing away. The slower a page loads, the higher your bounce rate will go.

Clean, Organized Design

The look, feel, and overall structure of your page design will have a huge impact on the effectiveness of your landing page and how well it drives conversions. The primary goal of your landing page should be to make it as easy as possible for a visitor to convert, so it is important that all elements of your page work towards the conversion objective, whether it is filling out a form, making a purchase, signing up for a newsletter, or downloading an ebook.

An effective landing page design makes smart use of color and eye-catching images. Certain button colors such as red or green are said to increase landing page conversions, but above all make sure that there is a strong contrast between your button color and your background. There are many different button attributes you should test to ensure a good landing page – test color, placement, and size to discover the most effective landing page layout.

Conversion Funnel

Strong landing pages also have a strong conversion funnel. The user is funneled directly to where the business wants them to go without too many distracting elements. You must decide what the purpose of your landing page is so you can guide users toward that purpose. Also, remember that each step in the funnel should have that narrow focus. You don’t want to take them from your landing page to a long list of additional choices. Each page should guide them to the next step clearly and firmly. Check out these 5 best conversion rate optimization strategies to boost your sales.

Great Headline Copy

Headlines are one of the most important parts of your page. They set the tone, let the reader know if they’ve landed where they wanted, and can even grab the user’s attention. A strong headline can also stand out in search engine results as the user scans the top list of results to figure out which site to visit. Great headline copy for your landing page is a must. The landing page headline and subheadings provide a key opportunity to promote the value of your offer. Most effective landing pages confirm the offer with the headline and use the sub-heading for further explanation of the offer or to share the value proposition.

Trust Signals

Good landing pages make abundant use of trust signals, which can indicate to visitors that their offer and brand are trustworthy. Trust signals can take a number of different forms – testimonials are a classic form of trust signal, capitalizing on word-of-mouth to reassure visitors with endorsements from past clients or customers.

This can also be done with “Like” counters, which push a more subtle form of endorsement through “Likes” and +1s from various social media sites like Facebook, Twitter, and Linkedin.

Another powerful tool implemented by effective landing pages are trusted badges. Trust badges often refer to the logos of well-known brands you’ve worked with in the past, certain endorsements and recognition you’ve received, groups and coalitions you are a member of, etc. They serve as endorsements of your trustworthiness and skill.

Keep Your Forms Short

When a user visits your site, naturally as an online marketer you want to collect as much data as you can from them. However, when it comes to creating a good landing page, less is more. It is extremely important that you make users fill out a few form fields as possible. The more fields you ask a visitor to enter, the less chance you have of them filling out the form and completing the desired conversion. If your conversion requires a form, only ask the essentials of what you need. Remember, you can always ask for more info on the thank you page.

Landing Page Testing!

The final hallmark of a good landing page is testing. An effective landing page simply cannot be created without a thorough amount of testing. Testing and tracking results are essential for seeing what your landing page is doing right, and what it is doing wrong. Test, test, and test some more!

Try these tips of what makes a great landing page with your next paid marketing and create a sales generating machine for your business. Need help promoting your brand? Let us help tell your brand’s unique story today!

3 Social Media Optimization Tips For 2019 You Must Know

You can have the best product or service, but if people don’t know about it, it’s like opening a shop in no man’s land and ultimately you will give up!. “Build it and they will come” doesn’t work in today’s competitive marketplace. You have to be proactive and reach to your target audience where they are no matter which geolocation. Social media is one of the best ways to reach out your target audience. Social media isn’t just about sharing links on facebook and twitter. If you want to leverage the power of social media in 2019 for your business, read this article till the end. In this article, I am going to share social media optimization tips for 2019, which can make your business stand out from your competitors.

Check out Social Media Optimization Tips For 2019 below.

• Include Videos: Nowadays, social media is crowded with lots of videos, and the reason behind is: videos are more likely to gain more engagement than image or textual post. Social media has changed a lot than it was some years ago, so it’s a time for you to change your social media strategy too. Include videos in your social media strategy to avoid edge rank algorithm of Facebook which is introduced recently. If you are facing a continuous decline in reach and Facebook traffic of your website, then read this and increase facebook traffic of your business website by doing this.

• Participate in Community: I am sure, you heard this many times from many of your friends, colleagues, and others, and you even tried that, but didn’t get expected results. In 2019, most of the organizations are just promoting their products and services in Facebook and LinkedIn group, but that’s not going to help them in a long run. I have learned this by my experience, that successful marketing is about helping others. So, participate in groups and communities and help others with their problem and do it regularly, most of them generally quit after a week or month and that’s one of the reasons they don’t get desired results. If you help others with their problems in those facebook groups then they will more likely to start a conversation with you and search about you and your business, and this way your brand will also make a mark!

• Leverage influencer marketing: Social media is about communication. communicate with micro influencers and ask them for tips for your roundup post. Write a roundup post and mention those micro influencers in your post. Once your post is published, let those micro influencers know about this and ask them to share your post.

 Try these 3 social media optimization tips for 2019 and you will get more traffic and brand reach for sure. Need help promoting your brand? Let us help tell your brand’s unique story today! If you have any query leave them below in comment section.

Increase Facebook Traffic of Your Business Website By Doing This

Are you losing engagement and reach of your Facebook page every month? Well, you are not the only one going through with this problem. This last Feb 2018, when Facebook rolled their new algorithm “Edge Rank”, many businesses lost their reach and lost lots of Facebook traffic of their business. So, is Facebook marketing dead already? Well, No, just read this article till the end and find how you can increase Facebook traffic of your website and recover your dying Facebook traffic.

Facebook is changing itself day by day, for providing a better platform to its users, and Edge Rank algorithm is focusing entirely on improving the user experience of Facebook users. Edge Rank algorithm decreased the post reach of all those pages who have less engagement rate, that means less reach and less referral traffic to your website from Facebook.

Here are the tips to increase Facebook traffic of your website.

Post Stories: Posting your business links all the time on your facebook page not going to get any engagement, instead of posting just links share stories with your followers. You know why? Because stories are easy to remember and an easy way to interact with your followers.

Boost Your Post: I don’t really recommend boosting your post in normal case, but if your engagement rate and facebook post reach are decreasing continuously you should boost your post. But, don’t boost any post, make sure you boost your best post, so you will get better engagement rate and Facebook will surely increase the reach of your future Facebook post.

Participate in Community: You have heard this many times before from many peoples. Most of the people try this but they quit after 2-3 days of a couple of weeks. That’s the reason people are not able to take advantage of Facebook groups.

You need to understand that marketing is not about just promoting your business. Marketing is all about helping others, that’s what every big business did. They made things easier for their customers. Participate in groups, help others and don’t spam.

Leverage The Power of Facebook Messenger: Facebook messenger is a great tool for sale promotions and you can make it, even more, better by using chatbots. Try mobile monkey or chatfuel, set up a chatbot for your facebook page, so your user can get the answer of their initial query about your business instantly. You can send promotional offers to your customers instantly by facebook messenger. Make sure you communicate with your users regularly. Don’t just send them promotional offers only.

Be Creative: Yes, “Be Creative”. Facebook changed alot since last few years. Every second there are millions of post on facebook and if you wanna catch the attention of Facebook users, you need to be creative. User interactive videos and images in your Facebook stories.

Try these tips and increase Facebook traffic of your business website. Need help promoting your brand? Let us help tell your brand’s unique story today!

5 Website Development Myths You Need To Stop Believing

Whether you're looking to set up a new website for your start-up business or established business you probably already know that setting up a website is not easy.

Today in this post, I will disclose some of the myths about website development. If you’ve fallen for some of these beliefs, don’t feel bad. These are some myths you’ll likely encounter at one point or another while website development.

Here are 5 myths about website development that you should stop believing right now:

1. No need to pay if there are free website builder
There are many free website builders offers free website services but once you sign up, they will charge many hidden charges. Later you’ll realise that they are not completely free at all, and it would be difficult as you’ll then find it challenging to move your website data to a paid service instead. For an easy going website users end up paying more in the development process.

2. Once a website is built, it’s finished
People think web development as a one-time project. However, the process of creating a website should be ongoing, continually updating and improving. Apart from web hosting, your website needs to stay updated with content, plugins, security extensions, removing bugs and fixing errors etc. Regular maintenance and support is the only way to ensure your website can run normally and flawlessly.

3.eCommerce websites are expensive
eCommerce web development cost dependents on the complexity of your website. If you will add more function and features you have to pay more depending on your requirement. You may also ask for eCommerce development company for a  quote. There is always a solution to feature up your site, and there is no hidden cost to surprise you as you will notice the development cost before the project kick-started.

4. Your website needs amazing web design
A website should be stylish and stand out from others in order to get noticed, but beware! The user experience is by far the most important factor. The design of your website should be done in such a way that it enables users to navigate quickly and easily, and helps them accomplish what they came to your site to do with ease.  

5. Content is not as important as design in web development
Using dummy content within the web design process is common. Most of us believe that content can be implemented after the completion of the website. But building a website with copywritten content could help deliver improved content as a whole; otherwise, it’s more decorative than design.

Building a website requires strategic thinking and in-depth knowledge of market trends. To attract visitors and give your business the strongest market share possible, don’t believe any of the above myths. For any further help contact ArtisansSoft or can ask for quotes today.